Read the Add an Offer to Voluum article to learn how to do that. If you’re in charge of your brands’ strategy, and you want to level up your brand presence in 2021, accept TikTok’s challenge and create short videos with a catch.. Keeping up with the latest trends in digital marketing is one of the requirements of a social media manager, and at the moment, TikTok … It’s not just popular with the kids either, dozens of brands are jumping on the short-form video app as well. Snapchat for example, didn’t offer detailed in-app analytics for nearly 7 years. You can find viral videos on TikTok and YouTube and make it your own content that people are dying to watch. TikTok and Its Family of Apps as a Traffic Source. (AP Photo/Ng … Spend fifteen minutes watching videos on TikTok and you’ll see just how zany, off-(or on-) beat and quirky the content can get. TikTok has blossomed into the seventh largest social media network in the world, which makes it very fertile advertising ground. 300.8K Fans. Note that the minimum website traffic data audience size is 1,000 users. Open the video, tap More (…) and then select Analytics. Total Play Time – Total viewing time, down to the second, for each video. Provide at least one tag in the Ad tags text field. This cookie is used to track engagement and conversion and to make content more engaging to users. Followers – The number of people following the account. In the New campaign form, select the TikTok traffic source that you have just created from the Traffic source drop-down menu. Continue the setup in this new tab and, once you finish, go back to the first browser tab. On TikTok, you should aim to upload at least one to three videos per day. Select the cost model from the Cost model drop-down menu and provide a cost value in the Cost value text field. Track the growth of your profile and the number of views per week or month for benchmarking purposes. In less than 18 months, the app has seen its adult user base in the US multiply 5.5 times.Its revenue has grown more than 300%, and it boasts nearly 60 million active monthly users in the US. TikTok’s analytics are only available on Pro Accounts, which means that if you’re serious about growing on TikTok, now’s the time to make the upgrade. It is used to tie the visitor on your website with a current website session within the Drift system. You can also tap on a specific video to see more specific analytics. Provide a name for the campaign in the Campaign name text field. You get to know which posts work well for your audience and which ones do not. As one of the most downloaded apps of 2020 with over 800 million monthly users — now is the time to start.. Your traffic can come from the following sources: For You, Sound, Hashtag, Personal Profile, Following, and Search. TikTok Pixel also aids in: The Main Profile mostly provides public metrics that everyone can view regardless of account type with a snapshot of the size and popularity of the account. Create your video ad ️ When choosing a video to upload and advertise on TikTok, you can do it … Select the offer that you have just created from the Offers drop-down menu. Yet, if you want to maximize your reach, it’s helpful to use in-app advertising. click the Create Pixel button. And I’ve shown you that the process isn’t really all that difficult now that you see what works. Click the Save pixel and set rules button. You can also check out TikTok video analytics from your profile page. Would you like to provide feedback? Set your goal; There are 5 goals for you to pick: traffic… There are trending TikTok hashtags in various categories based on content-type: educational, friendship-related, health-related, food-related, dance-related, motivational, beauty-related, … In recent months, as people have quarantined at home because of the coronavirus pandemic, TikTok’s average daily traffic increased by more than 15%. The cookie is used to tracks the users activity across the internet on the browser such as visit timestamp, IP address, and most recently visited webpages. Switching to a Pro TikTok account will unlock your profile’s metrics and data insights, and these … It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. The post analytics tab can be reached from the Content tab in Analytics or from the any individual video. There are several things required for setting up tracking. You will have to configure the conversion pixel there. Voluum Note: If you have Voluum DSP available on your account, you will have to additionally select the New TRK campaign option from the drop-down menu.Â. But opting out of some of these cookies may have an effect on your browsing experience. Paste the campaign URL that you have copied from Voluum into the URL text field. TikTok ads examples to Run. Sounds Your Followers Listened To– Sounds that are currently popular among the account’s followers. This is a space … To help guide you to social media success, we’ll look at a mix of practical TikTok for small business marketing tips. In order to do so, perform the following steps: Create an offer element. This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. This cookie is set by Youtube and is used to track the views of embedded videos. Once you have everything ready, proceed with the rest of this guide. By using the TikTok pixel, you can target people who have taken specific actions on your website. In 2019, my research into TikTok revealed how popular apps and services have become havens for scammers and how the pursuit of social currency on the network helps fuel an economy for impersonation accounts and services promoting free followers and likes. To read more about Google Tag Manager and Voluum, read the Google Tag Manager and Voluum article. In the new browser tab. This cookie keeps track of which cookies you have approved. Whatever your niche, if you’re a small business owner looking to expand your audience and drive traffic to your website, investing in TikTok marketing is essential. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It has 800 million monthly active users and the average person spends about 52 minutes per day on the app. This is recommended for campaigns that are focused on getting the most conversions. There are multiple ways you can use TikTok to promote your business. No, not every TikTok video you … Understanding TikTok metrics “Viral” is a word that comes up often in relation to TikTok. Other sources suggest that the Oracle deal to buy TikTok itself "will likely face additional possibly lengthy scrutiny" from a Biden administration and is unlikely to be approved. This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. Used by sites written in JSP. You can upload customer files to match your customers with people on TikTok. Advertisements. In the campaign setup tab, click the Refresh button. On TikTok, you should aim to upload at least one to … Note that the minimum website traffic data audience size is 1,000 users. Source. Viewers can find a video through 6 traffic sources: For You, Following, Discover, Sound, Hashtag, and Personal Profile. Each ad pretends to integrally fit the general feed. In order to use this template, perform the following steps: Name your traffic source "TikTok" and adjust any option you want. Likes, Comments, Shares – Key engagement metrics are listed at the top under their respective icons. For each TikTok® metric available today we’ve been working with publishers on real examples of how to use them to understand the value of this new platform and improve content. TikTok is one of the most downloaded mobile app in recent months. Traffic source type; Audience demographics; Other Types of TikTok Analytics: Hashtag views: The total number of times posts for hashtags looked. Run ads on TikTok. While TikTok® doesn’t currently provide a breakdown by age, even gender breakdown of your followers can be the difference between winning or losing a branded content deal for a savvy marketer. The cookie is updated every time data is sent to Google Analytics. TikTok's mission is to inspire creativity and bring joy. (Optionally) Create a lander element. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors. Provide a name for your campaign name in the Campaign Name text field. You can even go as far as finding out the total like count of each post, the total number of comments, total shares, total video playtime, average watch time, traffic source types, and audience territories. This step does not occurr with other campaign objectives. Brand Watch-outs When it comes to using TikTok, there are three main watch-outs brands should be aware of before launching an influencer campaign: Followers – The current followers you have as well as the number of followers you’ve gained in the past seven days. You … We’ve seen new platforms typically follow the following pattern in making analytics available: Phase 1: Public metrics only, anyone can see everyone’s metrics, Phase 2: In-app analytics, deeper analytics available only to the profile owner, Phase 3: API made available for third party analytics providers. Sections include: One piece of information strangely absent from all TikTok® videos is the date posted. You will also see important metrics like average watch times, audience territories, and traffic source types. This requires creating and setting up a TikTok tracking pixel, which can be implemented via Google Tag Manager. Traffic Sources Type: This metric will help you identify where your traffic is coming from. Metrics include: Calculate your average likes per video by dividing the total videos posted by your total number of likes. Now, let’s move on to bidding and optimization. Then press create. We are building a global community where people can create and share, discover the world around them, and connect with others across the globe. Followers – The total number of followers as well as the graphical representation of follower growth. Let’s check all the types of TikTok Ads and see which one is the right fit for you! Average Watch Time – The average amount of time spent watching your video once TikTok® registers a view. Understand what drives spikes in profile views and the conversion from profile views to followers. Here is how TikTok videos get featured on the For You page, according to the platform. Measure duplicate viewings. Along with setting a bid, you can choose the delivery type, i.e. Or did someone link to your profile from outside TikTok®? The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. You also have the option to opt-out of these cookies. #trafficsourcetypes | 32.5K people have watched this. Confirm tracking of this element by clicking the Save button. identify when your followers are most active. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu. Just like other social media platforms, some users lean on TikTok as a source of income. You can go back to the previous browser tab to continue the campaign setup. Thinking about using TikTok Ads for your brand or business? Make sure you have the following before you dig into this guide: Optionally, a Google Tag Manager account set, and a GTM container implemented on your "Thank You" page. When you first open your TikTok analytics, on desktop or mobile, you see the Overview tab. Provide a name for your conversion event. Easy, painless and gives you a kickstart in finally getting started and generating traffic from TikTok. When a video is uploaded to TikTok, the For You algorithm shows it first to a small subset of users. Traffic source types: Where traffic for your post comes from. and may the data send to 3rd party for analysis and reporting to help their clients better understand user preferences. This number is not visible publicly. miaasanomusic (@miaasanomusic) on TikTok | 2.5M Likes. Clicking on a video will take you into another page dedicated to that specific video. Early analytics for these new social platforms are often simplistic at best, with the robust analytics video publishers expect coming years later. Once you’ve updated your account to Pro, your account becomes public and you’re given access to a new Analytics tab in your settings. Targeting/advertising cookie hosted by LinkedIn. President Donald Trump says he wants to take action to ban TikTok, a popular Chinese-owned video app that has been a source of national security and censorship concerns. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. We recommend the second option, as Google Tag Manager can be also used to fire the Voluum conversion tracking pixel. This tab provides you basic metrics and demographic information for the people who follow you on TikTok®. Video Views – Video views graphically represented by day with the total video views. This will give it enough time to collect traffic data and match it to TikTok users. Since it is your first campaign, the edit button is not yet enabled . You’ve now seen real examples of marketers using TikTok to get real traffic to their offers. These cookies are used by the Vimeo video player on websites. Today, I want to present an opportunity that will turn you into a creator - without creating anything from scratch. More TikTok strategies to consider: Lighten up. This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site. This cookie is installed by Google Analytics. It does not allow you to promote business run by others, which is how affiliate marketing operates, or personal web pages. Let’s go over the benefits of using TikTok for affiliate marketing as well as the steps you need to take to develop a successful campaign. We do not allow dangerous individuals or organizations to use our platform to promote terrorism, crime, or other types of behavior that could cause harm. Traffic source types The traffic source type is where your video traffic comes from. To check how many total views hashtags got, find … This cookie is set by GDPR Cookie Consent plugin. This will provide you with a campaign URL that you will submit as your destination URL in TikTok. 4 Types of TikTok ads You Can Run! Traffic Source Type – Percentage breakdown of where your video traffic comes from. To add to the confusion, the definition of a view changes wildly between social platforms. Whether you’re looking to make sales, drive traffic to your website, or launch a new product, a creative and well-targeted TikTok campaign can drive great (and huge!) This cookie is installed by Google Analytics. The sources are: for you page, personal profile, following, sound, search, hashtag). Along with setting a bid, you can choose the delivery type… But this time, we are FAR ahead of a new traffic source that as of now – is under-utilized. Click the Create new button to create the new conversion. News People Sea shanty TikTok: Watch bizarre railway rendition of viral trend shared by Scotrail Scotrail have shared a bizarre rendition of the latest viral trend to take off on social media. Because of this, it can be hard to determine which videos or how many videos you made in the last 7 days if you aren’t keeping track. Profile Views – The number of times your profile page was viewed, either by clicking on the username or profile image in any video. Select the conversion pixel that you have created from the drop-down menu. The Content tab is helpful if you only want to look at recent videos. Gender – Percentage breakdown of male vs female followers on your account. The NFL recently announced a multi-year partnership with the platform and the NBA has gained over 5.5 million followers on their account since joining. Total Views – The total amount of times that your video has been viewed. Going live on TikTok … You can actually see when (and if) your video was trending and where the specific traffic sources came from. Here you can see that 96% of the views for this video came from the For You … Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. On TikTok, you should aim to upload at least one to three videos per day. Likes – The total number of likes the account has across all of their videos. Facebook counts a view at 3 seconds, YouTube counts it at 30 seconds, Twitter is 2 seconds, and TikTok®’s definition of a view is each time the video starts. This cookie is set by Youtube and used to track the information of the embedded YouTube videos on a website. You can easily create funny and engaging videos in pretty much any niche, spend an hour and schedule a whole month worth of videos to be published on your TikTok and you’re done. Once you have access to your TikTok Ads account. Click the Add Balance button to top-up your account. The TikTok family of apps is as follows: You can find the most recent list of placements and country availability under the following link: Placements and available locations. Select … TikTok analytics will start recording data after you switch to a Pro account; the dashboard won’t display any historic data. TikTok Ad Formats. This cookie is set bu Easily scrollable, not that annoying, and pretty simple to track performance. This is the session identifier token. General purpose platform session cookies that are used to maintain users' state across page requests. For the first step, you need to create a campaign in Voluum. Here, you’re able to see the number of likes, comments and shares your video got, as well as the total number of views and total amount of time people have spent watching your TikTok. Just click here to suggest edits. You also have the single image option, but TikTok does not allow these types of ads. How You Can Start Getting Traffic with TikTok. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. In Voluum, click the New campaign button that is available in Campaigns, Offers, Landers, and Traffic sources tabs. The cookie is updated every time data is sent to Google Analytics. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. Thinking about using TikTok Ads for your brand or business? Videos Posted – This number is available below your profile image and is the total number of videos you have posted to your account. So far, TikTok only allows you to choose amongst three types of objectives: Traffic… Looking the traffic source type, you can actually see whereabouts in TikTok people viewed your video. Provide the URL of your "Thank You" page and click the Page View button. You can click on any video to see total likes, comments, shares, play time, traffic source, audience demographics, and more. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Used by the social networking service, LinkedIn, for tracking the use of embedded services. Click the Custom conversion button next to the pixel that you have created to set up the conversion event. Tiktok analytics and studies can help you recognise your right customers and major sources of engagement for better strategizing in future works. TikTok is quickly dominating social media. Check out the latest platform to woo brands: TikTok. You can use both Voluum and TikTok conversion tracking methods in parallel, independently from each other. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. TikTok also shows you Sounds your followers listened to, which can help you decide what Sound to use next. If you want to use TikTok Ads for retargeting, you will need to install the TikTok Pixel prior to launching your ad campaign. Whenever a new social platform like TikTok® or Snapchat makes its way into mainstream culture, brands and publishers have an immediate desire to integrate it into their marketing strategy. As of June 25, 2020, TikTok has officially launched its new advertising platform, … It's more than double. Try to come up with content revolving around that TikTok and you will be able to gain exposure. Content showcases your videos including top trending videos for the past 7 days. TikTok for Business is a platform that enables brands and marketers the solutions to engage with the TikTok community.It provides access to all TikTok ad formats: TopView, which is the ad that appears when a user first launches the TikTok app, Brand Takeovers (full-screen ads), In-Feed Ads (videos embedded into user feed), etc. Follower Activity – Times of day and days of the week when the account’s followers are most active on TikTok®. This screen provides the most granular metrics in the app and is the best place to determine what content is and isn’t working. Now, let’s move on to bidding and optimization. You can upload customer files to match your customers with people on TikTok.